Hi, I’m Daniel — a Product Design Lead bridging UX, product thinking, and how teams actually work.

I help teams slow down where it matters, create shared understanding, and make confident decisions in complex product environments.

Let's have a conversation

I work across the product design journey, sitting between UX, product thinking, and the decisions that shape products — often where things feel complex or unclear.

With a strong visual background, I help teams create clarity — aligning insight within real constraints and shaping ways of working that scale without losing quality.

A bit about me

How I work

Adapting my approach to the context I’m working in — balancing hands-on support with shaping direction, systems, and ways of working. With focus on creating clarity, alignment, and momentum in complex product environments.

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Strategic framing

I help teams step back before committing to solutions — bringing together insight, business context, and delivery constraints to align around clear problems and direction.

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Systems & foundations

I introduce and evolve systems, standards, and tooling that support consistency and scale — adapting approaches to suit both growing teams and more established product environments.

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Leadership & enablement

I focus on developing people as well as products — leading through mentorship, guidance, and example. I support individuals at different stages of their growth while strengthening practice through shared standards and confident decision-making.

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Relationships & alignment

I build trust across disciplines to break down silos and improve collaboration. By understanding the product lifecycle, I help bring the right voices into the conversation and connect teams around shared outcomes.

Selected impact

A small selection of examples that show how my work tends to show up in practice — shaping systems, developing people, and helping teams move forward with greater clarity and confidence.

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Design Systems at scale
Systems & Foundations
Strategic Framing
Leadership & enablement
Relationships & alignment

Shared ways of working introduced across teams to support more collaborative, cross-squad workflows — enabling consistent patterns, shared standards, and scalable ways of working. This demonstrated an ability to introduce alignment and change across varied organisational contexts, supported by ongoing learning and collaboration that helped teams move forward more effectively and in alignment.

Find out more about my approach >

Service
02
Leadership and mentoring
Leadership & enablement
Relationships & alignment

Design leadership provided through mentoring, guidance, and structured development — supporting individuals and teams at different stages of maturity to grow confidence and strengthen decision-making. This demonstrated an ability to establish clearer standards, expectations, and progression within growing design functions.

Find out more about my approach >

Service
03
Embedded expertise
Strategic Framing
Relationships & alignment

Embedded within teams to provide product design leadership in ambiguous and evolving contexts, with scope expanding through trust, relationships, and impact. This demonstrated an ability to shape direction, support delivery, and help teams navigate complexity with greater clarity and confidence across a range of business environments.

Service

Writing & perspective

Reflections and perspectives have shaped my work — covering design leadership, systems, and working effectively within complex product environments.

Portfolio

January 2026 | Systems

UX beyond 'designing' buttons

Facilitation, learning, and shared understanding turn systems into better ways of working across teams.

View blog post >

Portfolio

October 2025 | Data

Creating experiences that truly connect

As designers, we all love those sparks of creativity, the moments when ideas feel fresh and full of possibility. But that spark is only part of the picture

View blog post >

Portfolio

November 2025 | Accessibility

Accessibility as a shared responsibility

Reflections on how accessibility thinking shapes systems, standards, and everyday design decisions — beyond compliance and checklists.

Portfolio

November 2024 | Data

Turning data insights into impactful design

How balancing data with creativity can help you design solutions that connect deeply with your users.

View blog post >

Let's Talk!

If you’re interested in working together, or just want to chat, feel free to get in touch.

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Location

Newcastle upon Tyne, United Kingdom

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